International Yacht Vacations & Charters Magazine’s readership encompasses the most sophisticated, savvy, and affluent readers worldwide. It is comprised of elite yachtsmen, world business leaders, entertainment personalities, select yacht owners, and boating vacation enthusiasts who charter regularly.
YV&C’s circulation growth strategy consists of marketing alliances with the leading luxury yachting and charter vendors in the industry; contracts with the largest international, national, and regional newsstand wholesalers and distributors; and heavy direct-mail solicitations to the most highly targeted lists of families with a substantial household income and net worth.
Newsstand Programs
Worldwide newsstand distribution: 30,000 + copies
(all major bookstores; New York and Florida Airports)
Includes the following distribution channels:
> Barnes & Noble check-out counters (power column display)
> Travel section of all major newsstands worldwide
> Newsstands at Florida & New York Airports
> Continental's Presidents Club Lounges / worldwide
> Delta Crown Rooms / worldwide
Newsstand promotion programs in addition to regular newsstand distribution...
Books-A-Million New & Notable Program:
The “New & Notable” program will provide a minimum of four facings in a featured section on the magazine mainline at all Superstore locations, more than 200 stores, in Florida and the Southeast.
Additional launch promotion programs in discussion:
Barnes & Noble, Borders, airport wholesalers, and
international newsstands; South of France and
Monaco, England, Italy, Spain, Germany, the rest
of Europe, Far East, and Australia.
Subscriber Programs
25,000 hand-picked affluent readers from the following mailing lists:
> America's yachting elite
> Board of directors at-home addresses
> Entertainment personalities/Hollywood's who's who
> Forbes' 400 richest Americans and executives of the 500
largest privately owned companies
> 1,000 corporate executives at-home addresses
> A selection of the wealthiest lawyers in the country
Selected reader/reach distribution demographics for International Yacht Vacations & Charters Magazine...
America’s Yachting Elite: Reader name delivery to residence address with household income criteria – select from 91,068 total records, including the 484 megayacht owners of 100 ft. boats or over. These individuals own and maintain America’s leading yachts, a large percentage of the world’s megayacht market.
Board of Directors at Home Address: Selects from 2,720 CEO, and 3,500 Chairman at home address delivery, based on household income criteria. The cream of the business world leaders, the most powerful group of individuals who have the last word on all major decisions in billions of dollars.
Celebrity Who’s Who of Hollywood: Home address delivery to some of today’s biggest stars, including film, television, theater, recording, sports, and major studio executives.
Doctors AMA at Home Address: Nationwide distribution with household income over a million dollar criteria.
Forbes 400 Richest Americans and Executives of 500 Largest Privately Owned Companies: Delivery to their home addresses. Whether heading up dynamic young companies, or at the helm of established blue-chip corporations, these individuals reward their hard work with a wide variety of high-end consumer products and services.
Largest 1000 Company Executives at Home Address: These companies and their executives are responsible for 80% of all value-added production across the country. Lawyers at Home Address: Nationwide delivery to millionaire lawyers who indulge in expensive hobbies, take exclusive vacations, and live a luxurious lifestyle. Bonus Distribution: Industry recipients. Worldwide yacht and charter brokers, yacht manufacturers.
